New Video - What is Media Literacy?

Dedicated to the memory of Elizabeth Thoman, media literacy pioneer and CML founder. Media Literacy Now (MLN) and the Center for Media Literacy (CML) present “What is Media Literacy?,” a collaborative project produced with creative input from Transformative Culture Project that simplifies the task of explaining media literacy to policymakers and others who have the power to transform the education system. This video promotes media literacy and digital citizenship as a solution for educators in a social media wilderness buffeted by fake news. 

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MediaLit Moments Addressing Fake News

Stories about so-called “fake news” abound, and while the term is bandied about, it is little understood yet widely discussed.  Is “fake news” about bias?  About disagreements on fundamental principles or arguments?  About verifiable falsehoods or perceptions about truths?  About generating revenues through attention-seeking headlines and fabricated story lines?  As we often say in media literacy, we have questions about the answers.  But we can say with confidence that no one should “outsource” their brain for others to decide, nor do we wish to invite censorship or filtering.  As power flows to individuals through social media, the traditional notions of journalism are upended and we are now all citizen journalists, with the collective and individual responsibility to be thoughtful and critical before circulating or consuming opinions or gossip or so-called “fact.”  Whom do we trust, about what, and why? Who decides? Who checks the checkers?  Yes, we need media literacy!

To get started with your students, go to MediaLit Moments for classroom activities related to addressing fake news.  MediaLit Moments are short activities using the Key Questions and Core Concepts to teach critical thinking skills in K-12 classrooms.  And check back often, we regularly add new activities. 

We Appreciate Your Comments

"When searching for literature for my thesis I found a lot of material on media literacy but it seemed the more I found the more confused I became on the subject. It helped when I stumbled upon the CML MediaLit Kit. I think it's the most wise and well written on the subject and more importantly it combines theory and practice in a straightforward manner."  Jonas Jakobsen, Copenhagen, Denmark


A group of media and information literacy educators and organizations representing a broad range of sectors met in London, Ontario at Western University on Sept. 20 and 21, 2016 to form the North American Sub-Chapter of the UNESCO-initiated Global Alliance for Partnerships on Media and Information Literacy (GAPMIL) network. Through GAPMIL, organizations from over eighty countries have agreed to join forces and work together on Media and Information Literacy (MIL) initiatives that cross cultural barriers and enhance global dialogue and cooperation. Together, the organizations promote capacity building and support MIL in homes, schools and communities through initiatives that reinforce education and civic participation.  The North American Chapter will be co-chaired by CML's Tessa Jolls and Michael Hoechsmann, Associate Professor, Lakehead University, Orillia, Canada.

Commit2MediaLit! Campaign

The campaign Commit2MediaLit! is being launched for Media Literacy Week October 31-November 4.  Follow CML's  facebook page for updates and watch for YouTube videos with students and media literacy advocates from around the world.  We will bring you short video interviews of college students, taught by Dr. Natasha Casey and Spencer Brayton at Blackburn College in Carlinville, IL., and Brooklyn College and  high school students taught by Dr. Belinha De Abreu.  In addition, media literacy practitioners attending major meetings in San Francisco, Sao Paulo and Rome will be interviewed. All of these reports will be available on YouTube through a channel sponsored by the Center for Media Literacy: and Twitter #Commit2MediaLit.  

The mission of Media Literacy Week is to highlight the power of media literacy education and its essential role in education today. For the full schedule of U.S. Media Literacy Week activities visit NAMLE


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